When running a small business, additional benefits like dental insurance can be extremely important to maintain and attract employees. Based on a survey conducted by NADP.org, about 93% of Americans with private coverage get their benefits through an employer or other group programs.

Dental benefits tend to have one of the strongest employee participation rates. According to research conducted by LIMRA Trends in Dental Insurance, published in May 2019, 68% of employees who were offered dental benefits by their employer enrolled.

What You Should Know About Small-Business Dental Insurance Plans

  • Tax credits are available: If your business gets insurance through the Small Business Health Options Program (SHOP), you may be eligible for the Small Business Health Care Tax Credit. The credit applies if you have less than 25 full-time employees and pay average wages under the maximum income threshold. It credits 50% of the premiums your business has paid.
  • Employees like working for companies that offer dental benefits: Dental benefits tend to have one of the strongest participation rates by employees. Attractive benefit packages help to attract and retain employees.
  • Promotes a healthy workplace: Poor oral hygiene is a contributing factor to heart disease, infection, inflammation, diabetes, and osteoporosis to name a few. Offering employees access to oral care can help employees miss less work and feel better because they have better health.
  • Benefits vary based on the type of plan purchased by the company: Depending on the specific policy, employer-provided dental insurance might cover you alone or you and your immediate family. Deductibles, Coinsurance, annual limits, and restrictions may vary.
  • Dental insurance tied to your job is only active if you’re employed: Unfortunately, if you lose your job, you’ll also lose your dental coverage. Occasionally, it’s offered with a Consolidated Omnibus Budget Reconciliation Act (COBRA) severance package and depends on the number of employees and company size.
Health insurance company Financial strength rating Customer satisfaction rating Value rating Coverage rating Overall rating
Aetna: Best for options 5 5 5 5 5
Anthem: Best for orthodontics coverage 5 3 4 4 4
Blue Cross Blue Shield (BCBS): Best for nationwide coverage 5 5 5 5 5
Cigna: Best overall 4.5 4.3 4.1 4 4.2
Delta Dental: Best for flexibility and predictability 4.5 2 3.5 5 3.75
Humana: Best for preventive care 4.3 5 5 5 4.8
Guardian Dental: Best for value and claims 5 5 5 5 5
UnitedHealthcare (UHC): Best for direct pay 4 4.8 4.8 4.8 4.6

How We Rate Dental Insurance Companies

Financial strength: The financial strength rating is based on the insurance company’s A.M. Best financial strength rating. A.M. Best is a credit rating agency specializing in the insurance industry, which rates an insurer’s ability to meet ongoing obligations.

Customer satisfaction: The customer satisfaction rating takes into account an insurer’s Better Business Bureau (BBB), National Committee for Quality Assurance (NCQA), and Consumer Affairs ratings. These ratings are calculated using customer complaints and satisfaction ratings.

Value: The value rating calculates an insurer’s overall value based on monthly premium and out-of-pocket costs.

Coverage: The coverage rating considers the insurer’s availability of coverages, plan types, and network size.

What is the Best Affordable Small-Business Dental Insurance?

With such a wide variety of small business dental insurance companies available, knowing which is the best requires some consideration and comparison. Consider ratings, value, customer service, claims history, and provider network size. Group dental will offer more coverage for lower cost and little to no waiting periods.

These are your options for providing affordable small-business group dental insurance:

  • SHOP: SHOP was created in conjunction with the Affordable Care Act (ACA) to allow small businesses, usually with one to 50 employees, to search for and purchase affordable small business group health insurance plans online. SHOP plans are generally the only way small-business owners can claim the Small Business Health Care Tax Credit.
  • An agent or a broker:Captive agents or brokers can only sell for one insurance carrier while independent agents or brokers can sell for multiple insurance carriers. Choosing an independent agent will likely give you more insurance plan options as they can provide quotes from multiple providers.
  • An insurance carrier:Purchasing group plans directly through an insurance carrier cuts out the go-between. Employers can usually search for and purchase health insurance from a carrier’s website.
  • Health reimbursement arrangements (HRAs): HRAs aren’t traditional group health plans, but you can use them to help employees pay for medical expenses. The types of HRAs available depend on your company’s size and can be found through an agent, broker, or insurance carrier.

Aetna Small-Business Dental Insurance: Best for plan options

Aetna Logo

Company Overview
Company founded 1853
Coverage area All 50 states
A.M. Best rating A+
BBB rating A+
NCQA accreditation Yes
NCQA rating 2.5 to 4.5
Provider network
  • 120,000 dental providers nationwide, including virtual providers through tele-dentistry
  • Aetna Dental PPO offers more than 395,000 providers.

Established in 1853, Aetna is one of the oldest, leading diversified health insurance providers nationwide and has various employer plans. Aetna offers flexible, integrated, and affordable small-business group dental insurance plans, including dental maintenance organization (DMO), preferred provider organization (PPO), PPO MAX, Freedom of Choice DMO PPO, and dental indemnity.

Is Aetna a Good Small-Business Dental Insurance Provider?

What we like about Aetna insurance plans: The drawbacks of Aetna insurance plans:
  • More than 50 years of dental insurance experience
  • Large Provider Network
  • Variety of plans
  • Customer service
  • Frequency of denied claims

What do Aetna Small-Business Dental Insurance Plans Cover?

Aetna offers several dental insurance options, including:

  • DMO: Dental coverage on budget. Primary Care Dentist selection required. Referrals needed for specialists but not orthodontists. There are no deductibles or yearly dollar limits.
  • PPO: Any dentist can be chosen whether in or out of network. However, with an in-network dentist, your rates will be lower. Referrals are usually not required. There are deductibles and yearly dollar limits.
  • PPO MAX: Very much like the PPO with a broader network and flexibility.  Typically has a higher premium.
  • Freedom Choice DMO PPO: Members can switch between two plans with two networks. This plan fits changing needs with one price. It is a hybrid dental that combines the DMO and PPO features in one plan with the ability to change between these features from month to month.

How is Aetna Rated?

Trusted ratings and reviews can help you understand how an insurer’s plans stack up against the competition. See how we rated Aetna.

Overall rating: 5
Financial strength rating:
5
Customer satisfaction rating:
5
Value rating:
5
Coverage rating:
5

Anthem Small-Business Dental Insurance: Best for orthodontics coverage

Anthem-Logo

Company Overview
Company founded 2004
Coverage area 14 states
A.M. Best rating A+
BBB rating F
NCQA accreditation Yes
NCQA rating 2.5 to 4.5
Provider network 133,000 dental providers nationwide, including virtual providers through TeleDentists

Formed in 2004, Anthem provides numerous health maintenance organizations (HMOs), PPOs, and high-deductible health plans for small businesses with two to 50 employees and large businesses with 51 or more employees. It has one of the largest provider networks in the country. Businesses can combine many medical plans and dental plans.

Is Anthem a Good Small-Business Dental Insurance Provider?

What we like about Anthem dental insurance plans: The drawbacks of Anthem dental insurance plans:
  • Unlimited maximums
  • Option for 1 ID card for medical and dental
  • Orthodontic coverage and Ortho@Home
  • Only offered in 14 states
  • F rating with BBB
  • Customer service

What do Anthem Small-Business Dental Insurance Plans Cover?

Anthem offers several dental insurance options, including:

  • PPO: Any dentist can be chosen whether in or out of network. However, with an in-network dentist, your rates will be lower. Referrals are usually not required. There are deductibles and yearly dollar limits.
  • Ortho@Home: Covers home orthodontic aligners.

How is Anthem Rated?

Trusted ratings and reviews can help you understand how an insurer’s plans stack up against the competition. See how we rated Anthem.

Overall rating: 4
Financial strength rating:
5
Customer satisfaction rating:
3
Value rating:
4
Coverage rating:
4

Blue Cross Blue Shield Small-Business Dental Insurance: Best for nationwide coverage

Blue-Cross-Blue-Shield-Logo

Company Overview
Company founded 1929
Coverage area All 50 states
A.M. Best rating A+
BBB rating A+
NCQA accreditation Yes
NCQA rating 3.0 to 4.0
Provider network 488,000 dental providers nationwide

Since 1929  Blue Cross Blue Shield (BCBS) has provided diverse quality care. It offers plans in all 50 states. BCBS has a large national network providing coverage in many divisions, including group dental. It also has a federal employee division.

Is BCBS a Good Small-Business Dental Insurance Provider?

What we like about BCBS dental insurance plans: The drawbacks of BCBS dental insurance plans:
  • Provides coverage in all 50 states
  • Has a federal employee network
  • Large provider network
  • Options vary by state
  • Main customer service help line can be difficult to reach
  • Because of so many divisions, states, and regions of BCBS, knowing who and where to call can be confusing

What do BCBS Small-Business Dental Insurance Plans Cover?

BCBS offers several dental insurance options, including:

Because BCBS has such a vast network of group options they vary by state or federal employee division. The most predominant plan option is the PPO.

  • PPO: Any dentist can be chosen whether in or out of network. However, with an in-network dentist, your rates will be lower. Referrals are usually not required. There will be deductibles and yearly dollar limits.
  • High option: More coverage in and out of the network. Higher annual max to unlimited max.
  • Standard option: More basic coverage. You tend to pay more out of pocket in and out of the network. The annual max is usually much lower.

 

How is BCBS Rated?

Trusted ratings and reviews can help you understand how an insurer’s plans stack up against the competition. See how we rated BCBS.

Overall rating: 5
Financial strength rating:
5
Customer satisfaction rating:
5
Value rating:
5
Coverage rating:
5

Cigna Small-Business Dental Insurance: Best overall

Cigna-Logo

Company Overview
Company founded 1981
Coverage area 50 states
A.M. Best rating A
BBB rating A-
NCQA accreditation Yes
NCQA rating 2.5 to 4
Provider network 97,000 dental providers nationwide

Established in 1981, Cigna offers dental insurance in all 50 states and Washington, D.C.  Known to be one of the fastest-growing national dental carriers, it services more than 18 million customers. Members have access to a network of more than 97,000 dentists.

Is Cigna a Good Small-Business Dental Insurance Provider?

What we like about Cigna dental insurance plans: The drawbacks of Cigna dental insurance plans:
  • 24/7 customer service
  • Cigna Dental Oral Health Integration Program
  • Multiple plans with flexibility and dental outreach programs
  • Limited coverage for restorative dentistry

What do Cigna Small-Business Dental Insurance Plans Cover?

Cigna offers several dental insurance options, including:

  • Dental HMO (DHMO): Dental coverage on budget and has 40% lower premiums. Large network coverage includes implants, crowns, athletic mouth guards, and teeth whitening. It offers a Flex Advantage to change up plan options as you go.
  • Dental PPO (DPPO): Any dentist can be chosen whether in or out of network. However, with an in-network dentist, your rates will be lower. Referrals are usually not required. This offers employees a good balance of cost and maximizes flexibility.
  • Dental exclusive provider organization (DEPO):. In-network coverage only. Cost-saving features are available through calendar year maximum, deductibles, and or waiting  periods. No referrals are required
  • Traditional: Indemnity style plan. Deductibles may apply and coinsurance may vary.  Extra discounts can be applied by utilizing Dental Network Savings Program.
  • Plus Savings: Customers get access to dental services at discounted rates and pay directly to the dentist. This plan is a good option for employers to offer part-time, seasonal, or retired employees.
  • Cigna Dental Oral Health Integration Program: Reimburses out-of-pocket costs for specific dental services used to treat gum disease and tooth decay. This program is limited to clients with certain medical conditions that are found to be associated with gum disease, such as stroke, heart disease, or diabetes.

How is Cigna Rated?

Trusted ratings and reviews can help you understand how an insurer’s plans stack up against the competition. See how we rated Cigna.

Overall rating: 4.5
Financial strength rating:
4.5
Customer satisfaction rating:
4.3
Value rating:
4.6
Coverage rating:
5

Delta Dental Small-Business Dental Insurance: Best for flexibility and predictability

Delta-Dental-Insurance

Company Overview
Company founded 1954
Coverage area 39 independent Delta Dental companies operating in all 50 states, Puerto Rico, and other United States territories
A.M. Best rating A
BBB rating Varies by state
NCQA accreditation Yes
NCQA rating 2.5 to 4.5
Provider network More than 150,000 dental providers nationwide

Boasted to be one of the largest dental insurers in the U.S., Delta Dental and its 39 independent companies offer comprehensive dental coverage in all states, Puerto Rico, and other U.S. territories. With more than 80 million subscribers, Delta Dental offers a broad range of preventive services and a large network of providers.

Is Delta Dental a Good Small-Business Dental Insurance Provider?

What we like about Delta dental insurance plans: The drawbacks of Delta dental insurance plans:
  • Large network of providers
  • Predictable fees and consistent processing policies across our networks
  • Low annual maximums
  • Orthodontics not offered in some states
  • Some plans may have a waiting period

What do Delta Dental Small-Business Dental Insurance Plans Cover?

Delta Dental offers several dental insurance options, including:

  • DeltaCare USA: Dental coverage on budget. Utilized much like an HMO plan in that you must see a primary care dentist. Predictable and more cost managed. Typically has predefined copays that apply. This plan covers 300-plus procedures, including no or low copayments for preventive care. Plus, there are no annual deductibles, waiting periods, or maximums to worry about.
  • PPO: Any dentist can be chosen whether in or out of network. However, with an in-network dentist, your rates will be lower. Referrals are usually not required as 80% of practicing dentists are in the network. Boasts that its networks can deliver the most value through a combination of network size, utilization, and discounts. Waiting periods may apply.

How is Delta Dental Rated?

Trusted ratings and reviews can help you understand how an insurer’s plans stack up against the competition. See how we rated Delta Dental.

Overall rating: 3.75
Financial strength rating:
4.5
Customer satisfaction rating:
2.0
Value rating:
3.5
Coverage rating:
5

Humana Small-Business Dental Insurance: Best for preventive care

Humana Logo

Company Overview
Company founded 1961
Coverage area All 50 states
A.M. Best rating A-
BBB rating A+
NCQA accreditation Yes
NCQA rating 2.5 to 4
Provider network More than 270,000 network dentists nationwide

Founded in 1961, Humana offers coverage in all 50 states, giving members access to more than 270,000 nationwide networks of providers. However, depending on the plan you choose, you may not be covered for certain major dental services, such as root canals, dentures, crowns, and orthodontic services. This company is unique in that it is one of few that offer 100% preventive cleanings three times per plan year.

Is Humana a Good Small-Business Dental Insurance Provider?

What we like about Humana dental insurance plans: The drawbacks of Humana dental insurance plans:
  • Low-cost plans
  • Offers three times per plan year 100% coverage for preventive
  • Large provider network
  • Customer service
  • Some plans offer unlimited annual maximum
  • No orthodontic coverage
  • Some annual maximums are as low as $1,000.
  • PPO plans not offered in all states

What do Humana Small Business Dental Insurance Plans Cover?

Humana offers several dental insurance options, including:

  • Preventative Plus: Great for employers who have never offered dental plans. Low cost with preventive and basic services covered. Offers a unique three times per plan year cleanings. The plan will cover a percentage of commonly used services.
  • PPO: Any dentist can be chosen whether in or out of network. However, with an in-network dentist, your rates will be lower. Referrals are usually not required. Preventive, basic, and major coverage offered.
  • Traditional Preferred: Flexibility to see any dentist. Very much like the PPO plan with slightly fewer coverage percentages toward dental work. Inlays and onlays aren’t covered.

How is Humana Rated?

Trusted ratings and reviews can help you understand how an insurer’s plans stack up against the competition. See how we rated Humana.

Overall rating: 4.8
Financial strength rating:
4.3
Customer satisfaction rating:
5
Value rating:
5
Coverage rating:
5

Guardian Small-Business Dental Insurance: Best for value and claims

Guardian Small-Business Dental Insurance Logo

Company Overview
Company founded 1860
Coverage area 50 states and Washington, D.C.
A.M. Best rating A+
BBB rating A+
NCQA accreditation Yes
NCQA rating N/A
Provider network More than 120,000 network dentists nationwide

Founded in 1860, Guardian has evolved into a broad market of products for both individuals and groups. In 1957, they entered the employee benefits market with a focus on policyholders’ needs. Guardian has a strong network of more than 120,000 dentists nationwide. Boasting a 99.7% claims accuracy rate makes Guardian top in claims payments and member satisfaction.

Is Guardian Dental a Good Small-Business Dental Insurance Provider?

What we like about Guardian dental insurance plans: The drawbacks of Guardian dental insurance plans:
  • 99.7% claims accuracy with claims processing in an average of two days
  • Guardian-contracted dentists have a 99% satisfaction rate with members
  • Financial stability
  • Unique value-added benefits available (College Tuition Benefit Program)
  • Some plans not offered in all states
  • Separate from medical benefits

What do Guardian Small-Business Dental Insurance Plans Cover?

Guardian offers several dental insurance options, including:

  • DHMO: Offered in select markets. Dental coverage on budget. Primary care dentist selection required. Referrals are needed for specialists.
  • PPO: Any dentist can be chosen whether in or out of network however with in-network dentists. A maximum rollover is available for some plans. This helps carry over unused annual maximums each year so that benefits aren’t lost. There are two levels of PPO offered.
  • Value: Lower premiums and fewer providers.
  • Choice: Higher premiums with most savings with most providers.
  • Administrative Services Only (ASO): Employers can offer members significant cost savings for the same products and dental network access by using their own funds to cover claims.
  • College Tuition Benefit Program: Helps members pay for up to one year of college at more than 340 private colleges and universities nationwide. This is a unique value add-on benefit that employers can elect to offer.

How is Guardian Rated?

Trusted ratings and reviews can help you understand how an insurer’s plans stack up against the competition. See how we rated Guardian.

Overall rating: 5
Financial strength rating:
5
Customer satisfaction rating:
5
Value rating:
5
Coverage rating:
5

UnitedHealthcare Small-Business Dental Insurance: Best for direct pay

UnitedHealthcare Logo

Company Overview
Company founded 1977
Coverage area All states but New York
A.M. Best rating A-
BBB rating A+
NCQA accreditation Yes
NCQA rating 2.5 to 4.5
Provider network More than 100,000 network providers nationwide

Founded in 1977, UnitedHealthcare (UHC) offers dental insurance in every state, except New York. Plan availability varies by state, but many UHC plans cover preventive care, basic services, and major services. UnitedHealthcare offers a growing network of more than 100,000 providers. UHC offers an array of plans to cater to most budgets.

Is UnitedHealthcare a Good Small-Business Dental Insurance Provider?

What we like about UHC dental insurance plans: The drawbacks of UHC dental insurance plans:
  • Customer service
  • Bundle friendly options to save
  • Multiple plan options
  • Claims paid directly to provider
  • Low cost
  • Prenatal Dental Program
  • Annual maximum varies by plan
  • Not available in New York state

What do UHC Small-Business Dental Insurance Plans Cover?

UHC offers several dental insurance options, including:

  • DHMO: Dental coverage on budget. Priced typically 50% less than the PPO. Primary care dentist selection required. Referrals are needed for specialists. This plan has set copays with no deductible or annual maximum.
  • PPO/Open Access: Any dentist can be chosen whether in or out of network. However, with in-network dentists, your rates will be lower. Referrals are usually not required. Claims are paid directly to in-network providers to elevate the member’s self-filling claims. Included is a Prenatal Dental Program
  • Dental in-network only: Priced 25% less than the Open Access plans, these offer only in-network coverage for similar services.
  • Value plan: Priced 50% less than PPO, this plan offers limited comprehensive services. Some discounts of 20% to 50% on services, such as crowns, filling, whitening, and orthodontia. Offers in-network coverage with some dental reward programs options.

How is UnitedHealthcare Rated?

Trusted ratings and reviews can help you understand how an insurer’s plans stack up against the competition. See how we rated UHC.

Overall rating: 4.8
Financial strength rating:
4.3
Customer satisfaction rating:
5
Value rating:
5
Coverage rating:
5
author-img
Insurance and health care consultant

Tammy Burns is an experienced health insurance advisor. She earned her nursing degree in 1990 from Jacksonville State University, obtained her insurance billing and coding certification in 1995, and holds a health and life insurance license in Alabama, Georgia, Iowa, Mississippi, and Tennessee. Burns is Affordable Care Act (ACA)-certified for health insurance and other ancillary, life, and annuity products. She maintains an active nursing license and practices private-duty nursing.

Burns’ background as a nurse, insurance biller and coder, and insurance consultant includes infectious disease, oncology, gynecology, phlebotomy, post operative, family medicine, geriatrics, home health, hospice, human resources, management, billing, coding, claims, fixed annuities, group and individual health and life products, and Medicare. She’s always been driven by a desire to help people, spending more than 25 years as a practicing nurse in hospitals, private doctors’ offices, home health, and hospice. As a nurse, Burns supported patients filing insurance claims with Medicare, Medicaid, and private insurance companies as well as responding to billing questions from confused patients.

Seeing firsthand how unsuspecting patients are frequently confused by an overly complex system they don’t understand led Burns to become an insurance agent and health care consultant, now helping people understand the medical system. Since becoming an insurance agent in 2013, she has worked with some of the largest and most reputable insurance carriers and agencies in the nation, and she has built a large and loyal clientele by way of her commitment to transparency and personalized service.

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